International Game Technology (IGT) has a new President of Sports Betting, and he is a man that has plenty of experience in the industry. On Friday, IGT announced that Joe Asher has been chosen for this role and will be guiding the company moving forward.
Asher is the former CEO of William Hill, one of the biggest sports betting operators in the World, and a company that has been in the United States. IGT has unveiled PlaySports as its online sports betting platform, and it is looking to gain some ground in the thriving and competitive US sports betting industry.
PlaySports already provides sports betting services to close to 50 sportsbooks throughout the US, but it is still looking for more. Asher was inducted into the Sports Betting Hall of Fame in 2021, and his guidance should provide a huge boost to this company.
Asher Has Some Experience
Asher hasn’t always worked in the sports betting industry, and his background is what should prepare him for this new role. Asher also has a history in the judicial system, and those skills can help serve him well in this new position.
He is a graduate of the Delaware Law School of Widener University after he obtained his degree from the University of Delaware. Asher worked with the Delaware Supreme Court and has also been a licensed attorney with Skadden, Arps Slate, Meagher & Flom.
Asher expressed his excitement about this opportunity in a statement, saying;
“I have some background working in partnership with PlaySports, and I look forward to working with our team to further enhance our technology and trading capabilities to serve our existing and future customers.”
Caesars Rebrand Still Taking Place
Caesars agreed to purchase William Hill all the way back in April for a price tag of $4 billion. This was viewed as a massive deal at the time and one that would shape the US sports betting industry moving forward.
Since that time, Caesars has been working on rebranding all of the William Hill sportsbooks into the Caesars name, but that process is not yet complete. Caesars was able to transform the sportsbooks in most states earlier this year, but there is still some work to do.
888 Buys Non-US Assets
When Caesars purchased William Hill earlier this year, the company made it clear that it was only interested in the US sports betting assets. Caesars always intended to sell off the assets that are still over in the UK, and a buyer has now emerged.
888 has agreed to purchase the non-US William Hill assets from Caesars Entertainment for a price tag o $3 billion. This is the largest investment that 888 has eerie made since it launched more than two decades ago.
This will give 888 a big advantage when it comes to retail betting in the UK, as it currently only offers online sports betting. William Hill has built up massive retail sports betting presence, with shops located throughout the country.