The 2021 NHL Stanley Cup Playoffs are underway, and they will begin as the league has entered into a partnership with another sports betting company. The NHL announced a new deal with Betway, and it will make the company an official sports betting partner of the league.
This is a multi-year deal, and it is the first partnership that Betway has been able to form with one of the major professional sports leagues in North America. The announcement came on Friday, and the partnership officially began on Saturday with the official start of the Stanley Cup Playoffs.
The biggest gain for Betway through this partnership is exposure, and the company will be visible on all television broadcasts throughout the 2021 Playoffs. This exposure and advertising rights will continue throughout the duration of the deal, but it is important to note that this deal is not exclusive.
The National Hockey League has taken an aggressive approach into legalized sports betting, forming partnerships with a number of different sports betting companies. Betting on hockey is not extremely popular in the US, but these deals have made a slight impact.
Details of Partnership
The National Hockey League will also be giving Betway the rights to use official league marks and logos, and those can now be featured on sportsbooks throughout the world. The NHL will also give Betway access to media rights, and the sports betting operator can then share that information with its customers.
Betway is not a big name in the US sports betting industry, but this new deal will allow it to reach its customers that are NHL fans. The NHL hosts several big events each year, including the Winter Classic and Stadium Series, and Betway will be prominently featured at these events.
Super Group on the Attack
Super Group is the parent company to Betway, and it has also taken an aggressive approach in an attempt to break into the US sports betting industry. Super Group recently announced that it was going to become a publicly-traded company through a deal with Sports Entertainment Acquisition Corp.
Betway could soon become a threat in several states across the US as Super Group has market access in 10 different states. One of the reasons that Super Group acquired Betway was due to a large number of sports betting partnerships already in place with professional teams throughout the country.
Stanley Cup Betting Odds
Now that the regular season has ended, Stanley Cup Futures betting odds are only available for the 16 teams left in the field. These odds will continue to be updated as the playoffs move along and as teams get eliminated.
Entering the postseason, two teams from the West Division have emerged as the big betting favorites. The Colorado Avalanche are the betting favorites at +450, and the Vegas Golden Knights are right behind them at +550.
The next three teams on the list are all seen as legitimate contenders as well, including the defending champion Tampa Bay Lightning at +750. The Carolina Hurricanes join the Lightning at +750, and the Toronto Maple Leafs are slightly ahead at +700.