Caesars Entertainment has been aggressive in the U.S. sports betting industry over the past 12 months, and they are looking to make a big move in Michigan. It was announced this week that a deal was reached with Michigan State University.
Through this deal, Caesars Sportsbook is now the official sports betting and iGaming partner of the school’s athletic department. This is a multi-year partnership, and fans at Spartans’ athletic events will begin to see signage promoting the Caesars Entertainment company.
The football stadium in East Lansing is currently being upgraded, and Caesars Entertainment will play a large role. According to this announcement, Caesars will have naming rights to a new premium seating area inside Spartan Stadium.
Michigan State is a member of the Big Ten Conference, and that league is known for both football and basketball. The Spartans have had tremendous success in both of those major sports, but this deal will have an impact on the entire athletic department at the school.
There are still some states in which betting on college events is illegal, but that’s not the case in Michigan. Bettors can wager on games featuring the Spartans, and that is a big reason why Caesars was looking into this partnership.
Colorado Started the Trend
This trend of sports betting partners striking deals with colleges actually started in the state of Colorado. When the first deal was announced, there were plenty of questions that came up, but this has started to become a regular thing.
It was PointsBet Sportsbook that made the first deal of this kind with the University of Colorado. There were two other colleges in Las Vegas, Nevada, that agreed to a deal with William Hill back in 2020, but that company is now owned by Caesars.
Education, Scholarships Included
Caesars Sportsbook is also going to be focusing on education with this new partnership as it plans to offer scholarships to help promote responsible gaming education. It’s unclear how that will be rolled out at Michigan State University, but there are other colleges in the country with similar classes.
Students that are wanting to seek a career in sports will also be given a chance to earn some professional development with Caesars. The main objective of this deal is focused on sports betting, but students at Michigan State are benefitting as well.
Can Spartans Win National Title?
Michigan State looked like a contender to win the College Football Playoff for much of the season, but they fell off near the end of the season. Now all of the focus is on college basketball and Tom Izzo’s Spartans team.
The odds for the Michigan State Spartans still make this feel like a longshot as those odds are set at +5000. The Spartans were not ranked before the season but climbed up into the Top 10 after getting off to a great start.
The Gonzaga Bulldogs are the clear betting favorites at +650, while the Baylor Bears are next on the list at +900.