The National Football League is preparing to host the Super Bowl on Sunday, but that didn’t stop the league from another big announcement this week. This time the league was looking outside of the United States and is targeting Canada.
On Thursday, the league announced that its current partnership with DraftKings would be extended to Canada. These two companies currently have a deal in place, but the terms of that partnership were limited to the US.
While the US sports betting industry has been the biggest focus by teams and leagues, this new deal focuses on the Daily Fantasy Sports industry. There is currently a chance to become a DFS leader in Canada, and both DraftKings and Canada are looking to take advantage.
Canada has recently started to look into legalizing sports betting, and this new deal could provide some support to those efforts. Other professional leagues that have teams in Canada have already expressed their support for this legislation.
DraftKings, NFL Have Strong Partnership
The NFL was able to ink a deal with DraftKings in 2019 that made the site the official Daily Fantasy Sports operator of the league. This also opened up other opportunities for DraftKings to form partnerships with individual teams.
Since that time, DraftKings has also partnered with MLB, NASCAR, and the PGA Tour, but the company is also present around the world. The DraftKings Sportsbook is available in 17 different countries, and the DFS site has launched in eight different countries.
Daily Fantasy Sports has started to become popular in Canada, and this new partnership will bring new and exciting promotions to the country. There is not a permanent NFL team in Canada, but the league remains popular.
Plenty of DFS News
The entire DFS industry has been in the news quite a bit of late as companies are looking to get in on the growing industry. Near the end of January, Bally’s announced that it had agreed to purchase Monkey Knife Fight, the fastest-growing DFS operator in the US.
Caesars Entertainment also announced that it has invested in a DFS operator called SuperDraft. SuperDraft is not as popular as other sites, but this deal with Caesars will give it a stronger presence.
Chiefs Favored At DraftKings
DraftKings will always be known for its DFS site, but the company has also become a leader in the US sports betting industry. This deal will have huge benefits for DraftKings, but the company is also looking forward to a huge weekend of sports betting.
The Kansas City Chiefs are currently three-point favorites over the Tampa Bay Buccaneers after the line opened up at -3.5. This line could move again before kickoff, especially after early reports have the public betting on the Chiefs.
Legal sports betting is not an option in the state of Florida, but it is in more than 20 states throughout the United States. The US sports betting industry nearly hit $3.5 billion in November.