NASCAR is back in the news this week, and it has nothing to do with what is taking place on the track. This time the news centered around the sports betting industry, and this has been a common theme for NASCAR.
Fubo Sportsbook was recently named an approved gaming operator of NASCAR, joining a growing and impressive list. Fubo is a company looking to make a big splash in the US sports betting industry, but this is the first time that it is looking into motorsports.
Fubo has previously announced partnerships with the New York Jets and Cleveland Cavaliers. This company is not a big name yet in this growing sports betting industry, but it continues to make some moves.
Fubo will be receiving a number of huge benefits through this deal, including being marketed during live NASCAR events. The sportsbook will also be receiving branding opportunities on the NASCAR app.
The Fubo Sportsbook is not yet live, but it continues to get things in place to do so. The company has plans to launch in the fourth quarter of 2021, and it remains on track to do so.
NASCAR Making Deals
This deal with Fubo is just the latest in a long string of partnerships for NASCAR in the sports betting industry. NASCAR has been working on becoming a more popular sport in the US, and it has been targeting this industry.
Not only has NASCAR been working to strike deals with sports betting operators, but it has also struck deals with technology and data partners. Sportradar was announced as the integrity partner of NASCAR while the organization is working with BetGenius as a data provider.
Three of the biggest names in the US sports betting industry have also been named as authorized gaming operators. Earlier this summer, NASCAR announced that BetMGM, Penn National Gaming, and WynnBET are now sports betting partners.
NASCAR Betting Getting Better
The four major professional sports have dominated the action in the sports betting industry since 2019, but sports such as NASCAR is gaining some attention. The fact that NASCAR has been able to partner with sports betting companies has helped, but bettors are always looking for new betting opportunities.
The launch of sports betting in the state of Virginia has also had a positive impact on NASCAR betting in the United States. NASCAR is a popular sport in that state, and that has helped the sport become more attractive.
Football tends to dominate the sports betting scene in September and October, but NASCAR is still popular in certain parts of the US.
Larson the Betting Favorite
The NASCAR Cup Championship is set for November 4, and drivers continue to be eliminated in the weeks leading up to the finale. The betting odds continue to be updated at the conclusion of each race, but the betting favorite hasn’t been changing.
Kyle Larson is the clear favorite at +220, giving him a great shot at winning the title this season. Denny Hamlin is next on the list at +350, while Martin Truex Jr. follows him up at +450.