As sports betting in Colorado continues to grow, in-play betting is expected to become a huge betting option in 2021. This form of betting has been around since launch, but sports betting operators are continuing to improve this experience for bettors.
Circa Sports Colorado recently announced a partnership with DeckPrism, and it is set to change the in-play betting scene at that sportsbook. Through this deal, DeckPrism will be recognized as the exclusive odds provider of in-play betting at Circa Sportsbook.
Even though in-play or live betting has become extremely popular in the US, the process still has several flaws. For one, most sportsbooks have a built-in delay in place so that they can adjust the lines to guard against any potential big losses.
One of the biggest disadvantages of in-play betting is the number of rejected bets that come from the delay in the odds being posted. DeckPrism will provide a technology that can be used by Circa Sportsbook to prevent this from happening.
DeckPrism is a company that works to make in-play sports betting more efficient and accurate for sports betting operators. The company is based out of Las Vegas and has several other customers and clients that it serves.
Cutting edge technology is used by DeckPrism, and the odds are trustworthy for both the sportsbook and the sports bettor. An algorithm is used by DeckPrism to ensure that the pricing and odds are updated instantly without delay.
DeckPrism continues to look for ways to expand its own brand, and launching in a growing market like Colorado will be a huge boost for the company.
Colorado Market Continues to Grow
When Colorado sports betting first launched on May 1, there were just four online sports betting options. That number has continued to grow since that time, and revenue and betting handle numbers continue to climb as well.
In November, sports betting handle climbed to more than $231 million, which is the current record in the state. That was a 10% increase from October, and the December numbers are expected to be a new record as well.
Online sports betting accounted for more than 98 percent of all of the wagers during the month of November.
Super Bowl Coming Soon
Sportsbooks and casinos in Colorado are gearing up for one of the biggest days of the year. The Super Bowl is set to take place on Feb. 7, and bettors typically flock to both retail and online sportsbooks on this date.
The Colorado market is expected to have a number of new operators launching in 2021, and several companies are hoping to be online by that Feb. 7 date. Sports betting typically slows down at the beginning of each calendar year, except for the big game.
After the Super Bowl, the next major event will be the NCAA Men’s Basketball Tournament, which will be played entirely in Indiana this season. This will be another target date for prospective sportsbooks to have things up and running.