Jackpocket is an app and a platform where people can conveniently play the lottery with any mobile device. It’s also a licensed third-party app that offers users a safe way to play state-official lottery tickets or nationally played lotteries like the PowerBall and Mega Millions.
Jackpocket Enters an Agreement with the Colorado Rockies
Jackpocket has agreed to terms with the Colorado Rockies to become the official mobile lottery partner of the Colorado Rockies. This is not the company’s first partnership with MLB franchises, as the platform has entered similar agreements with the Texas Rangers and the Minnesota Twins.
Walker Monfort, who is the Rockies VP of corporate partnerships, stated;
“We are thrilled to partner with Jackpocket to facilitate growth of their brand amongst our audience. Alongside their existing partnerships in professional and collegiate sports, we look forward to enhancing their user base throughout the Rocky Mountain region.”
The details of the partnership are very extensive. Jackpocket will hold raffles and giveaways to commemorate the partnership. The baseball franchise will also allow fans to interact with them on-site and online via branded merchandise and unique experiences.
New users of the app should enter the special promo code, ROCKIES, to receive a free lottery ticket for a chance to win prizes. It is the middle of the baseball season, so it is a great time for both parties.
In 2021, the Rockies had the ninth-highest attendance numbers in the league last season and will continue to attract more fans with the numerous partnerships they have made through the course of the last two seasons.
The Rockies Have Been Busy With Partnerships as of Late
As part of the agreement, Jackpocket will have access to marketing strategies that include social media, radio programs, and displays at Coors Field, McGregor Square, and on the stadium concourse TV screens.
Last year, WynnBet also became the official sports betting partner of the organization in 2021. Furthermore, MaximBet entered the first-ever MLB player endorsement agreement with Major League Baseball outfielder Charlie Blackmon.
Blackmon will be able to pursue and be featured through marketing campaigns, fan events, promotions, and social media content. This will open the door for players to get endorsements across several leagues.
Jackpocket Founder and CEO Peter Sullivan stated:
“As baseball season really heats up, our partnership with the Colorado Rockies couldn’t come at a better time,…The Rockies are a local institution and we’re excited to bring fans a new, digital-first way to play the lottery while also celebrating their love of this storied team.”
Jackpocket Looks to Expand its Reach Across the United States
Jackpocket has three partnerships in the MLB alone and has partnerships in other leagues in the United States. With the partnership with the Rockies, the company has now secured its seventh partnership, as the company has ties to the NFL, NBA, NHL, and college sports as well.
Jackpocket is currently available in Arkansas, Colorado, Minnesota, New Hampshire, New Jersey, New York, Ohio, Oregon, Texas, and Washington, DC. The company has also launched its platform in New Mexico with the help of Circle K.