The state of Louisiana officially launched online sports betting on January 28, giving sportsbooks time to make necessary changes before the Super Bowl. The January sports betting totals have now been announced, and online sports betting was a big hit in this state.
According to the Louisiana Gaming Control Board, the total online sports betting handle was $40.5 million, which could lead to big things in February and beyond. What made this total even more impressive is that there were only a handful of sportsbooks available on January 28.
Louisiana does have some interesting rules in place when it comes to mobile sports betting, and bettors cannot place wagers from everywhere in the state. Not all of the parishes approved online sports betting, and sportsbooks have to restrict betting from those locations.
This is not a state that is ever going to be one of the biggest online sports betting markets in the United States, but it does have some advantages. Louisiana is expected to attract sports bettors from the state of Texas as that state has not yet made a move to legalize the industry.
LSU Alumni Help the Cause
Louisiana State University has a massive following in the state, especially when it comes to college football. College football was already over by the time that online sports betting launched, but some former Tigers stars were competing in the NFL Playoffs.
Joe Burrow and JaMarr Chase of the Cincinnati Bengals helped lead LSU to a national championship, and they helped their NFL team go on a stunning run through the NFL Playoffs. Even though Cincinnati is not even close to Louisiana, the Bengals were a popular team to wager on during the NFL postseason.
Retail Sportsbooks Also See Growth
Retail sports betting has been around for months, and that form of betting also saw some impressive growth during the month of January. The total retail sports betting handle was $49.27 million, which was an impressive jump from the $39.49 million that was wagered in December.
There were 13 retail sportsbooks accepting wagers in Louisiana during the month of January, and all of that betting was done inside of casinos. Retail sportsbooks also saw a jump in total revenue from December as the total revenue was $5.33 million.
Now that online sports betting is established, the mobile betting handle is expected to be much larger than the retail handle in February and beyond.
Still More Growth Coming
There could be as many as 41 different online sports betting operators live in the state before it is all said and done. That state is not going to get anywhere close to that number anytime soon, but there will be growth happening every single month.
FOX Bet, Golden Nugget, PointsBet, and WynnBET are all expected to launch a mobile app at some point in the future, and the total handle will go up with every new online option that becomes available.