The sports betting industry in the United States continues to see new partnerships being formed, and a unique one was just announced this week. Caesars Entertainment has reached a deal with LSU athletics that will combine sports betting with a sports betting operator.
Playfly Sports helped to get this deal in place for LSU as it is the third-party multimedia partner of the school. While this partnership will be noticeable in and around the campus at LSU, it won’t have a major impact on the current landscape of intercollegiate athletics.
Caesars Sportsbook will be the official name of a new sports betting lounge that will be opening up at Tiger Stadium in Baton Rouge. There will also be plenty of signage put up at all of the athletic complexes on the campus at LSU, and the hope is to get new bettors to sign up for an account.
The LSU athletic programs are some of the most popular in the state, and there will be plenty of betting action on these teams when sports betting launches. There still isn’t a launch date established for this industry, but it should be coming soon.
Responsible Betting a Focus
Caesars is clearly trying to build up its own brand in the state of Louisiana, but it has promised to only market to those that are 21 years or older. That can be a challenge on a college campus, but Caesars will not be doing any promoting inside of facilities on campus.
The sports betting giant has also announced that it will be creating a scholarship that will support Louisiana residents looking to attend LSU. The full details of this scholarship were not yet available, but those will be coming out in the future.
Similar Deals in Colorado
The state of Colorado has already seen similar deals between a sports betting operator and a Division 1 athletic program. It was PointsBet and the University of Colorado that first announced a partnership that was shocking to the sports betting industry.
The University of Denver has also gotten in on the action as it has agreed to a deal with the SuperBook. Denver is not one of the biggest college programs in Colorado, but the location in the capital city of Colorado was attractive to this operator.
It’s unclear if these types of deals will continue to pop up throughout the US, as some states still don’t
even allow for betting on college sporting events. The NCAA has continued to fight back against legal sports betting as it believes that it can hurt the integrity of games.
Caesars Not Standing Pat
Caesars Entertainment is one of the biggest names in the gaming industry, but it was struggling to be competitive in the sports betting industry. This all changed earlier this year when Caesars Entertainment agreed to a deal to purchase William Hill.
Caesars has been working on rebranding all of the former William Hill Sportsbooks throughout the US, and that process will continue throughout the end of 2021.
