The National Football League is set to kick off its 2021 season o. September 9, and it will do so with a new sports betting partner. This is not an exclusive deal and the NFL is committed to partnering with a number of different companies.
PointsBet is an Australian-based operator, but it has already become a household name in the United States. It has built up a US headquarters in Denver, Colorado and continues to gain market access into a number of states.
Through this partnership, PointsBet will receive promotional and advertisement opportunities with the NFL, including commercials during national broadcasts. The sports betting operator will be able to use official league data because of this partnership, which is required in some states in the US.
PointsBet made a big move last month when it announced that it was adding former New Orleans Saints quarterback Drew Brees as a brand ambassador. Brees will be appearing on some NFL broadcasts this season which will give PointsBet some additional exposure.
NBC Sports Also Included
Also included in this deal is a tie to NBC Sports as PointsBet has already secured a deal with that company. NBC is already a broadcast partner of the NFL and PointsBet odds will be featured on those broadcasts in the future.
The National Football League has been aggressive in promoting the US sports betting industry, and this deal is another step in the right direction. The biggest portion of this deal will affect PointsBet and NBC but the NFL is set to benefit from it as well.
PointsBet Not Short on Promotions
PointsBet Sportsbook is known for its unique points betting offering, but that isn’t the only reason that this operator has become extremely popular. PointsBet is known for having some of the best promotions in the industry, and that includes the massive sign-up offer.
New customers at PointsBet Sportsbook are eligible to receive a pair of risk-free bets that are worth up to $2,000. A $500 risk-free bet is offered for fixed odds betting and a $1,500 risk-free bet is available when trying out points betting.
PointsBet also offers “no juice” odds for all of the NFL games.
Four States Ready to Launch
There are four states that are expected to launch sports betting by the start of the 2021 NFL season and a few others that could do so during the season. The NFL is the most popular sports betting market in the US, and that is the biggest reason that a September launch date was chosen.
The four states set to launch sports betting are Arizona, Connecticut, South Dakota, and Wyoming. Out of those four states, only Arizona has an NFL team that will begin play next month.
Arizona could emerge as one of the biggest sports betting markets in the US, and sports betting is coming to the home of the Arizona Cardinals. BetMGM has agreed to a deal with the Cardinals to bring retail sports betting to State Farm Stadium.